An above-average rapper blessed with a bit of luck and connections as well as talent,
Craig Mack practically
made Puff Daddy's Bad Boy label with a remix of his 1994 hit "Flava in Ya Ear." Based in Brentwood, Long Island,
Mack cut his first single while still a teenager, though nothing came of it. He was working as a go-fer for hometown heroes
EPMD when he hooked up with
Sean "Puffy" Combs, who offered him a spot on a
Mary J. Blige remix in 1992. Impressed,
Combs offered him a contract on his Bad Boy label, distributed through Arista. What really sold the LP, however, was a platinum remix of the top single "Flava in Ya Ear." Featuring a parade of East Coast talent --
the Notorious B.I.G., Rampage,
LL Cool J, and
Busta Rhymes -- it ranked as one of the first posse tracks to go overground in a big way; a Top Ten pop hit, and number one on the rap and dance charts.
Mack returned in 1997 (after having severed relations with
Combs) with
Operation: Get Down, an executive production of longtime East Coast head
Eric B. The album didn't even make the Top 40, and
Mack struggled for a contract during the rest of the decade. After recording a few white labels, he returned to Bad Boy with an appearance on
Combs'
We Invented the Remix LP ("Special Delivery" featuring
Ghostface Killah and
Keith Murray) and announced plans for a new Bad Boy LP.
–
John Bush, Rovi