After signing to Jonathan King's U.K. label and rechristening themselves 10cc (a name suggested by King himself), the group backed Neil Sedaka before recording 1972's "Donna," a sly satire of late-'50s doo wop. The single reached the number two position on the British charts, establishing not only a long-running string of major hits, but also the quartet's fondness for ironic and affectionate reclamations of musty pop styles. The follow-up, "Rubber Bullets," topped the charts in 1973, and both the subsequent single "The Dean and I" (a nostalgic look at academia recalling Jerry Lee Lewis' "High School Confidential") and an eponymously titled debut LP further solidified 10cc as a major force in British pop.

While 1974's Sheet Music and singles, including the Brian Wilson-esque "Wall Street Shuffle," "Silly Love" and "Life Is a Minestrone" continued 10cc's dominance of the U.K. charts, they found the American market virtually impenetrable prior to the release of 1975's "I'm Not in Love," which topped the charts at home and climbed as high as number two in the States. After 1975's Original Soundtrack and the next year's How Dare You!, Godley and Creme exited to focus on video production as well as developing the Gizmo, a guitar modification device the duo invented. In the wake of their departure, Gouldman and Stewart continued on alone, enlisting the aid of session men to record 1977's Deceptive Bends, highlighted by the perennial "The Things We Do for Love."

After recruiting guitarist Rick Fenn, keyboardist Tony O'Malley and drummer Stuart Tosh as full-time members, 10cc returned in 1978 with Bloody Tourists, which yielded the number one reggae nod "Dreadlock Holiday." Following a series of unsuccessful efforts, including 1980s Look Hear?, 1981's 10 Out of 10 and 1983's Window in the Jungle, the group disbanded; while Stewart produced Sad Cafe and worked with Paul McCartney, Gouldman supervised recordings for the Ramones and Gilbert O'Sullivan before joining Andrew Gold in the duo Wax. In 1992, the original lineup of 10cc reunited for the LP Meanwhile, while only Gouldman and Stewart remained for 1993's Mirror Mirror.