Avenged Sevenfold decided to release a new video for one of the songs from their latest album, Hail To The King, released in August this year.
The video for "Shepherd of Fire" was directed by Wayne Isham, the guy that used to collaborate with bands like Metallica, Godsmack, Pantera and even Bon Jovi.
Despite the success of their latest album, Hail to the King, which arrived on Aug. 23, Avenged Sevenfold have had to deal with their fair share of detractors, including some trash talk from their peers in the metal world. Most notably, Machine Head’s Robb Flynn a very public dig at A7X, criticizing the band’s authenticity referring to their latest offering as a “covers album.”
In a conversation with Metal Hammer, front man M. Shadows opens up on the topic. “No other metal band is doing what we’re doing,” he said. “We’ve all heard people in bands who I won’t give any publicity to shouting their mouths off in recent months, but f— the haters.”
He continued in a bit more detail, sharing, “People know that they’ll get more attention by talking sh– about us and if that’s the way they want to run their bands, that’s fine, but it’s not what we would do. We go out there and kill it every night and you can see what this means to people.”
He’s not kidding. Hail to the King sold 159,000 copies its first week, earning Avenged Sevenfold yet another No. 1 Billboard debut. Following in the footsteps of Nightmare, it’s helped solidify the band's position as one of the most successful rock and metal bands of the modern era.