The newest music video from rock band Linkin Park is "Guilty All the Same," an interactive, six-minute video game created in Windows/Xbox game-maker program Project Spark.
Speaking to Billboard, band members Joe Hahn and Mike Shinoda reveal that they wanted fans to "play with" their music, granting them the ability to take apart and remix both the song and the game in any way they want. The idea came to them after Hahn's attendance at E3 2013.
"I saw this cool demo for Project Spark, and it just blew my mind," Hahn says. "For me, the next step was to see if we could showcase our next song as a game instead of a video."
The video is available for free on Project Spark, and the band encourages players to mess around with it.
"I see this as turn-based," Shinoda says. "We've taken our turn, and now it's up to the fans. Even if it's silly, as long as it makes me laugh, I don't mind what people do with it."
In our E3 2013 preview of Project Spark, we deemed it an "exceptional tool" for world-building, but not so much for making actual, enjoyable games. It entered beta on Xbox One earlier this month. Some 1,300 games are posted on the platform each day.