Smart Phone Wars
I use an iPhone. I don't have the new one...I don't even have the "S" version. I just like Apple products...I know people are starting to hate them...but I still like them.
Ads for other Smartphones have been around for a while, and maybe its taken this long for their capabilities to catch up, but I've always felt that in order for its competitors to catch up or gain any real traction, they would have to tell and show me "why" their product is better than my iPhone.
Until recently, their ad campaigns were just young people running around happy and smiling holding the phones in thier hands and showing it to their smiling friends with a new found catchy song in the background. The latest Samsung Galaxy ad finally starts taking some time to explain just what it does and why its better. They also take some time to take a couple of shots at Apple and the iPhone, but I think the ad just might finally sway a couple of people. We'll see if it actually helps in their sales and takeover of the Smartphone market and everyday lexicon of today's youth.
Here's the ad. Will it convince you to switch?