Judge for yourself, but there are images much more detrimental to our society than Pamela Anderson in a bikini.  Sure the words on her body are to drive a point home about a body as cuts of meat to support PETA's mandate for how animals are treated, but it's political, not sexist.  It has also been suggested that they may have got clearance if the poster were bilingual.  Who knows, maybe it's gotten more attention this way than it might have otherwise... I mean it is Pamela Anderson in a bikini... we've see more on Ste. Catherine St. 

See the poster HERE.