Today, Xbox is starting it's campaign for the launch of the Xbox One, on November 22. Xbox is showcasing the Xbox One as the only all-in-one entertainment system that brings together content loved by gamers, movie buffs, sports fans, and TV lovers, all in one place.
“To celebrate the launch of Xbox One we have designed one of our most integrated and comprehensive global campaigns ever. The campaign is a celebration of our fans – an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver. Through the authenticity of the ads, to a massive 75 city experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One.” - Robert Matthews, General Manager of Consumer Marketing, Xbox.
The television campaign starts Saturday, October 29th during Sunday Night Football on NBC and will roll out after around the world. You will be seeing Xbox One ads in TV shows such as NFL football games, The Big Bang Theory, X Factor, Saturday Night Live, Modern Family, The Walking Dead, Sons of Anarchy, Duck Dynasty and much more. The campaign will also appear online, on billboards and in movie theaters.
The next month is going to be jam packed with news and tons of fun. Stay tuned!